The office admin for trade businesses
Belo does the admin.
You do the job.
Belo answers your phone when you can’t, books the work, sends your quotes and invoices, and chases the money. Your day goes on the job, not the paperwork.
PlumbersElectriciansBuildersRoofersLandscapersWindow cleaners
Works with your current setup
Your accounts, your calendar, your payments and the lead sites you already pay for. Belo connects to them, so nothing gets typed twice.
The admin doesn’t wait for a quiet moment.
It rings while you’re up a ladder, piles up for the evening and follows you to the pub. None of it is the work that gets you paid, and all of it costs you jobs, evenings or money.
- 01The phone rings mid-jobStop work to answer it, or let it ring and lose the job to whoever picks up first.
- 02Evenings go on paperworkQuotes to write, invoices to send and messages to answer, when you should be with your family.
- 03Money has to be chasedRinging people for what they owe is awkward, so it gets put off and the cash comes in late.
Your phone, on a normal Tuesday.
The Belo app
Everything that needs you, in your pocket.
Send a quote from the lock screen. Clear what needs you one thing at a time. See where you’re going next, and send the invoice the moment the job’s done.
What Belo does
The office admin you never had to hire.
From the first ring to the money in your account, one assistant carries the job through.
Belo answers your phone
On a job or after hours, Belo picks up in your business’s name, answers questions from your own details and books the caller in. It works from your calendar, so nothing it books clashes with your own jobs. Real emergencies get straight to you.
Belo wins you the work
Every enquiry, from your phone, your website, Checkatrade or MyBuilder, lands in one place and gets a reply in minutes. Belo turns it into your quote, with your logo, your company details and your prices, and follows it up if the customer goes quiet.Every enquiry, from your phone, your website, hipages or ServiceSeeking, lands in one place and gets a reply in minutes. Belo turns it into your quote, with your logo, your company details and your prices, and follows it up if the customer goes quiet.
Belo gets you paid
The invoice goes out from the quote, the customer pays by card or bank transfer, and Belo chases politely until it’s paid. Everything goes straight into your accounting software: Xero, QuickBooks or Sage.
Belo keeps customers in the loop
Booking confirmations, a text the day before you arrive, and a review request once the job’s done. Fewer “when are you coming?” messages, more five-star reviews.

Your day goes on the job, not the paperwork.
A day with Belo
You’ve had all of these this month.
Tap a time to see it with and without Belo.
You work out the week from texts, a notebook and memory.You work out the week from texts, a notebook and memory.
The week is already in your calendar, and you know exactly who owes what.The week is already in your calendar, and you know exactly who owes what.
You’re the boss
And you stay in charge.
Belo asks before anything goes to a customer, until you tell it not to. Everything it does is on your phone, so you can see what happened and change anything.
On your phone, and on your laptop
One look tells you where everything is.
Today shows what Belo did, what needs you and what you’re owed. Every job has one page, from the first call to the money in the bank. Check it from the van, sort the rest at your desk.
- Calls, quotes and payments on one page per job
- Your diary in the calendar you already use
- Alerts on your phone for anything that needs you
Why Belo
Other tools answer the phone or hold the paperwork. Belo does both.
| What it does | Job apps | Answering services | Hiring an admin | |
|---|---|---|---|---|
| Answers the phone | No | Yes | Office hours | Day and night |
| After the call | You type it all in | A message, then nothing | Admin follows up | Booked around your calendar, quoted and followed up |
| Quotes and invoices | You write them | No | Yes | Done for you, with your branding and details |
| Chasing money | Rarely, and you set it up | No | Yes, by hand | Automatic and polite, until it’s paid |
| Who’s in charge | You do the work | Nobody after the call | You manage them | You approve. Belo does the work. |
Getting started
Four steps, then it’s off your hands.
- 01Tell Belo who you areGive it your website or company name. Belo fills in your details, logo and services, and you check them.
- 02Connect what you useYour calendar, your accounts and your card payments. Belo works around your diary and records everything in your books.
- 03Send it the calls you missTurn on forwarding for when you don’t answer. You keep your number, and Belo picks up when you can’t.
- 04Approve, then let goBelo asks before anything goes to a customer. When you trust it, tell it to get on with it.
Questions
What tradespeople ask before they start.What tradies ask before they start.
Something else? Email info@hellobelo.com and a person will answer.
Do I need a new phone number?
No. You keep the number your customers already have. Turn on forwarding for calls you don’t answer, and those go to Belo.
Will callers know they’re talking to Belo?
Yes. Belo tells every caller it’s an automated assistant for your business, then gets on with helping them.
What if it doesn’t know the answer?
It only answers from details you’ve confirmed. For anything else, it tells the caller you’ll confirm and puts the question in front of you.
Where does the money go?
Straight to you. Card payments go to your own Stripe account and bank transfers to your bank. Belo never holds your money.
Does it work with my accounts software?
Yes: Xero, QuickBooks and Sage. Invoices and payments go in as they happen, so your books are always up to date.
Hello Belo.
Give Belo the admin and get your evenings back. Set-up takes your website or company name, and Belo fills in the rest.
- Free while Belo is in early access
- A say in what the assistant learns first
- No contract

